The founder of JumperCable Marketing, John Karlson, has operated a successful marketing consultancy focused on medium and large clients for over three years.
 
Almost by accident, his consultancy experimented with helping a handful of small and very small clients with their marketing.  The results were so positive and so dramatic that the decision was made to create a new company focused exclusively on this under-served market.  To successfully serve such small clients, an entirely new and radically more efficient approach would be needed.
 
Today, JumperCable's unique business model allows small businesses to build the kind of sophisticated, affordable and effective marketing programs previously out of reach of small companies.

Twenty years spent shaping some very respected brands at some very innovative advertising agencies equip John  with the know-how to design effective, sophisticated marketing programs.

Two years as the CMO of a start-up provide sufficient battlefield scars to know which tactics can grow a business both quickly and affordably.  His hands-on experience building websites, implementing search marketing, direct response and social media programs provides an insider's appreciation for the power of these tools.  

Companies and organizations seek out John as a speaker and workshop facilitator.  His Transparency Principle™ white paper offers a lucid explanation of how technology is rewriting the rules of marketing as well as a practical guide for building effective marketing programs in the new environment.  Check out his blog, Marketing Meritocracy™ to see how brands succeed and fail in the emerging transparent marketplace.

The son, grandson and brother of independent business owners, John understands the challenges and rewards of running your own business.