1) Zero waste - We deliver this comprehensive plan fast and affordably because we take cost and nonproductive effort out of our model. We make the evaluation and recommendation process as efficient as possible.  Our process for evaluating a company’s marketing has been refined to a (nearly) exact science.  We know what questions to ask and what to look for. We cut to the chase.

We don’t waste a lot of time hand-holding or selling you additional services.  You will typically see us three times (more details here):

1. Discovery - We meet with you to review current marketing practices and observe your operation in action.
2. Recommendation - We meet with you to present and discuss our evaluation and recommendation.
3. Coaching - We meet with you after 30 days to see how you’re doing with regard to execution and to answer questions.

You determine if this product is right for you and purchase it yourself on this website. A typical consultant will spend 30-50% of their time prospecting and selling engagements.  We don’t and you save as a result.

Most clients pay by credit card so we don't waste time on receivables and you have the option of paying for services at a rate that fits your cash flow.


2) We know what we're doing – The founder of JumperCable Marketing™, John Karlson helped shape some of the most awarded and successful marketing campaigns for the likes of Apple Computer, Staples and L.L. Bean.  He got his hands dirty as a co-founder of a start-up – learning first-hand, what tactics best drive results for a small business.  The impact of social media on modern marketing has been at the center of John's large client marketing consultancy over the last three years.  This diverse background in combination with all that we've learned advising dozens of small businesses powers every JumperCable recommendation.

3) Unbiased – All we sell is our expertise.  We don’t execute so there’s no chance we’ll steer you toward buying our solutions.  Interestingly, many of the most effective small business marketing tactics don’t cost anything/and or can be executed by the owner.  Not surprisingly, those tactics don’t often end-up in the recommendations of traditional marketing services companies.


4) Hands-on and comprehensive – You can’t create a good plan over the phone or the Internet.  You must spend time at the business observing how it operates and how consumers interact with it.  JumperCable takes the time to look at every aspect of a firm’s marketing – from the home page to how the phone is answered.  Signage, identity and the competition are all considered.  Details add-up.


5) Client independence - A byproduct of our Essential Marketing Analysis and Recommendation presentation is your deeper understanding of how these new marketing tactics work and how they can be properly employed.  You will be in a position to direct executional vendors.  You will not be reliant on JumperCable for implementation. You have the option to engage us for ongoing coaching if you desire.


6) Talent Connection - As a JumperCable client, you’ll soon have access to our Talent Connection directory of local, national and international executional resources.  Each vendor listing is accompanied by a real-time, net satisfaction rating from the JumperCable clients who have used that vendor.  Vendors working with our clients have an extra incentive to do a great job as their reputation is literally on the line.